# Converlay

> Server-side tracking for Shopify. Converlay sends purchase and storefront events to Meta, GA4, TikTok, and 23 more destinations (26 total) server-side, with consent-aware delivery, live event logs, and a free forever plan.

Converlay helps Shopify merchants recover conversion data lost to ad blockers, iOS tracking restrictions, and browser privacy features. It captures e-commerce events (page views, add to cart, checkout, purchases) from Shopify native stores or headless/custom storefronts and forwards them server-side to advertising and analytics platforms via their Conversions APIs. Tracking is GDPR-compliant and consent-aware. The site is available in English, Spanish, French, German, Portuguese, Japanese, and Italian; the canonical English content is linked below. Support: [support@converlay.com](mailto:support@converlay.com)

## Docs

- [Documentation overview](https://converlay.com/en/docs/): Start here for product concepts and setup paths
- [Shopify installation](https://converlay.com/en/docs/shopify/installation/): Install the Converlay app on a Shopify store
- [Shopify pixel](https://converlay.com/en/docs/shopify/pixel/): How the web pixel captures storefront events
- [Destinations](https://converlay.com/en/docs/shopify/destinations/): The 26 supported ad and analytics destinations
- [Event reference](https://converlay.com/en/docs/shopify/events/): Events Converlay tracks and forwards
- [Consent (Shopify)](https://converlay.com/en/docs/shopify/consent/): Consent-aware delivery on Shopify
- [Headless installation](https://converlay.com/en/docs/headless/installation/): Install the SDK on headless/custom storefronts
- [Headless quick start](https://converlay.com/en/docs/headless/quick-start/): Minimal setup to first event
- [Tracking events (headless)](https://converlay.com/en/docs/headless/tracking-events/): Sending e-commerce events from the SDK
- [Identifying users (headless)](https://converlay.com/en/docs/headless/identifying-users/): User identification for better match rates
- [Consent (headless)](https://converlay.com/en/docs/headless/consent/): Consent management in the SDK
- [React integration](https://converlay.com/en/docs/headless/react/): Using Converlay in React storefronts
- [API reference](https://converlay.com/en/docs/headless/api-reference/): Full SDK API reference

## Guides

- [Shopify server-side tracking setup guide](https://converlay.com/en/blog/shopify-server-side-tracking-setup-guide/): Complete 2026 setup walkthrough
- [Server-side vs client-side tracking](https://converlay.com/en/blog/server-side-tracking-vs-client-side/): How the two approaches differ and when each fits
- [Shopify Conversions API (CAPI) setup](https://converlay.com/en/blog/shopify-conversions-api-capi-setup/): Meta, Google, and TikTok server-side setup
- [Meta Conversions API for Shopify](https://converlay.com/en/blog/meta-conversions-api-shopify/): Facebook/Instagram CAPI setup guide
- [Send Shopify events to GA4 server-side](https://converlay.com/en/blog/shopify-ga4-server-side-tracking/): Complete GA4 e-commerce data via server-side
- [TikTok Events API for Shopify](https://converlay.com/en/blog/tiktok-events-api-shopify/): Fix under-reported TikTok conversions
- [Pinterest Conversions API for Shopify](https://converlay.com/en/blog/pinterest-conversions-api-shopify/): Recover missing Pinterest ad conversions
- [Google Consent Mode v2 for Shopify](https://converlay.com/en/blog/google-consent-mode-v2-shopify/): Basic vs advanced mode and compliance
- [Shopify conversion tracking not working](https://converlay.com/en/blog/shopify-conversion-tracking-not-working/): Troubleshooting pixels and missing purchases
- [TikTok pixel not working on Shopify](https://converlay.com/en/blog/tiktok-pixel-not-working-shopify/): Diagnose and fix TikTok pixel issues
- [iOS 14+ tracking for Shopify](https://converlay.com/en/blog/ios-14-tracking-shopify/): Recovering conversion data after ATT
- [Ad blockers and Shopify revenue attribution](https://converlay.com/en/blog/ad-blockers-shopify-lost-revenue/): What ad blockers break and how much it costs
- [Why your Shopify ROAS is wrong](https://converlay.com/en/blog/improve-roas-server-side-tracking/): How server-side tracking fixes ROAS accuracy
- [Best Shopify server-side tracking apps](https://converlay.com/en/blog/best-shopify-server-side-tracking-apps/): Comparison of Elevar, Analyzify, Littledata, Converlay, and more

## Key pages

- [Homepage](https://converlay.com/en/): Product overview, features, and pricing
- [Integrations](https://converlay.com/en/integrations/): Landing pages for all 26 destinations (Meta, GA4, TikTok, Klaviyo, and more), each at /en/integrations/<slug>/
- [FAQ](https://converlay.com/en/faq/): Common questions about setup, data, and consent
- [Support](https://converlay.com/en/support/): Support topics (installation, tracking, destinations, billing, consent, troubleshooting) and a direct line to the team
- [Blog](https://converlay.com/en/blog/): All articles
- [Converlay pricing explained](https://converlay.com/en/blog/converlay-pricing-free-forever-shopify-tracking/): Free forever plan details

## Optional

- [Changelog](https://converlay.com/en/changelog/): Product release notes
- [Why merchants trust Converlay](https://converlay.com/en/blog/why-trust-converlay-server-side-tracking/): Reliability and data-handling practices
- [Product Hunt launch](https://converlay.com/en/blog/converlay-live-on-product-hunt/): Launch announcement (March 2026)
- [Privacy policy](https://converlay.com/en/privacy/): Data collection and privacy practices
- [Terms of service](https://converlay.com/en/terms/): Terms governing use of Converlay