Why Shopify Merchants Trust Converlay for Server-Side Tracking

Let's address the elephant in the room. You're evaluating a Shopify tracking app, and you've probably noticed we don't have hundreds of five-star reviews on the Shopify App Store yet. That's a fair concern. Reviews matter. Social proof matters. So instead of pretending that doesn't exist, we're going to do something different: we're going to tell you exactly how Converlay works, what we do with your data, and why we believe transparency is a better trust signal than a star rating.

We're New — And That's Actually an Advantage

Converlay launched on the Shopify App Store in January 2026. We're a young app, which means we don't have thousands of reviews yet. But being new also means we were built for the tracking landscape as it exists today — not five years ago.

Most established tracking apps started as simple pixel managers. They bolted on server-side features over time, often as afterthoughts to keep up with iOS 14+, cookie deprecation, and Consent Mode v2 requirements. Converlay was designed from day one as a server-side-first tracking solution. Every architectural decision — from how we collect events to how we hash PII to how we handle consent — was made with the current privacy-first reality in mind.

That's not a weakness. That's an advantage. You don't want a tracking app that's fighting its own legacy code. You want one that was built for how tracking works right now.

What Converlay Actually Does (No Marketing Spin)

Here's the plain truth about what happens when you install Converlay:

We install a Shopify web pixel — a small script that runs in Shopify's sandboxed environment. It captures standard storefront events: page views, product views, add-to-carts, checkouts, and purchases. This pixel runs asynchronously and does not affect your store's page load speed.
Events are sent to our server — not directly to ad platforms. This is the "server-side" part. Your store sends event data to Converlay's infrastructure, where we enrich it with click IDs, session data, and consent signals.
We forward events to your configured platforms — GA4 Measurement Protocol, Meta Conversions API, TikTok Events API, Snapchat, Pinterest, Reddit, Klaviyo, and Criteo. Each platform receives data through its official server-side API, formatted exactly to their specifications.
You see everything in the dashboard — every event, every destination, every delivery status. Nothing happens in the dark.

That's it. No mysterious "AI optimization." No vague "proprietary algorithms." We collect your events and deliver them to your ad platforms through their official APIs. The value is in the reliability, the data enrichment, and the fact that you don't have to build and maintain this infrastructure yourself.

How We Handle Your Data

Data trust isn't built with badges and compliance logos (though we have those too). It's built by being specific about what we do and don't do with your information.

What We Store

Your Shopify store URL and admin email (for account management)
The API credentials you provide for each ad platform (encrypted at rest)
Event data for up to 90 days (for your dashboard and diagnostics)
Aggregated usage metrics (to monitor your plan limits)

What We Don't Do

We don't sell your data. Not to advertisers, not to data brokers, not to anyone.
We don't share data across stores. Your data is yours. We don't use it to build profiles, train models, or offer "insights" to other merchants.
We don't place cookies on your customers' browsers. The Shopify web pixel runs in a sandbox. We rely on first-party data and server-side enrichment.
We don't store raw PII. Email addresses, phone numbers, and physical addresses are hashed using SHA-256 with country-specific normalization before they leave your server. Ad platforms receive hashed identifiers, not raw customer data.

Compliance Is Not a Marketing Checkbox

We're registered with the UK Information Commissioner's Office (ICO). We comply with UK GDPR, EU GDPR, and CCPA. But compliance is more than registration — it's how the system is built.

Converlay integrates natively with Shopify's Customer Privacy API. When your customer interacts with Shopify's built-in cookie banner, Converlay automatically reads their consent choice and maps it to Google Consent Mode v2 signals. Every event we forward includes the customer's consent state. If a customer opts out, we respect that. No workarounds, no "legitimate interest" loopholes.

This isn't a feature we added because regulators forced us to. It's a core architectural decision. Consent-awareness is baked into every event pipeline, not bolted on after the fact.

Our Infrastructure: Where Your Data Lives

Your event data is processed on SOC 2 compliant infrastructure. All data is encrypted in transit using TLS and encrypted at rest. API credentials you provide (like your GA4 Measurement ID or Meta access token) are stored using industry-standard encryption.

We don't run our own data centers. We use established, audited cloud infrastructure providers. A list of our current sub-processors is available upon request — just email us.

What Our Free Plan Actually Gives You

Some apps offer a "free trial" that's really just a ticking clock pressuring you to pay. Our free plan is different:

50 orders per month — tracked across all 8 ad platforms
All platform integrations included — GA4, Meta, TikTok, Snapchat, Pinterest, Reddit, Klaviyo, Criteo
Click ID stitching — full attribution data, not a stripped-down version
Consent Mode v2 — same compliance features as paid plans
Real-time dashboard — full visibility into every event
No credit card required — install and start tracking immediately
No time limit — use it for as long as you want

The free plan exists because we believe the best way to earn your trust is to let you try the product with zero risk. If you process fewer than 50 orders a month, you may never need to pay us anything. And that's fine. We'd rather have you using Converlay and telling other merchants about it than losing you because of a paywall.

Why We Don't Do Fake Urgency

You won't see countdown timers, "only 3 spots left" banners, or "limited-time 80% off" offers on our site. Our pricing is public, transparent, and the same for everyone. We don't negotiate custom deals or offer secret discounts to merchants who threaten to leave.

If our product delivers value, you'll stay. If it doesn't, no amount of psychological pressure will change that. We'd rather spend our energy making the product better than optimizing dark patterns.

The Team Behind Converlay

Converlay is built by a small, focused team with deep experience in ecommerce tracking and ad platform integrations. We're not a venture-funded startup burning through cash trying to capture market share. We're a sustainable business that grows when our merchants grow.

When you reach out to support, you're talking to people who actually build the product. We respond to every support request, and we're transparent when something isn't working or when a platform API has issues on their end.

What We're Building Next

Trust also means being honest about where we're headed. Here's what's on our near-term roadmap:

More granular event filtering and custom event mapping
Webhook-based data collection for server-to-server redundancy
Enhanced diagnostics with per-event delivery tracing
Additional ad platform integrations based on merchant requests

We publish a public changelog so you can see exactly what we've shipped and when. No vague "exciting updates coming soon" — just real features with real dates.

The Bottom Line

We could fill this page with logos, fake testimonials, and inflated statistics. Instead, we chose to tell you exactly how the product works, what we do with your data, and how we make money. That's the kind of company we want to be, and the kind of vendor relationship we think you deserve.

If you're evaluating server-side tracking apps for your Shopify store, install Converlay for free and see the data for yourself. No sales calls, no demos, no commitments. Just install it, connect your platforms, and check your dashboard.

If it works for you, great. If you have questions, email us. If you love it, we'd genuinely appreciate a review on the Shopify App Store — it helps other merchants find us, and it helps us grow so we can keep building.