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We know what you're thinking: another Shopify app promising better tracking data. Here's why Converlay is different — and why we're betting on radical transparency instead of fake urgency.

Client-side pixels are losing data to ad blockers, iOS restrictions, and cookie deprecation. Server-side tracking captures conversion events directly from your Shopify backend. Here is how to set it up.

The Conversions API (CAPI) sends your Shopify conversion events directly to ad platforms via server-to-server connections. This guide covers how to set up CAPI for Meta, Google, TikTok, and Pinterest on your Shopify store.

Pinterest drives some of the highest purchase intent traffic of any social platform, but the Pinterest Tag misses up to half of conversions. The Conversions API sends event data server-side so Pinterest can see every sale.

Ad blockers are not just hiding ads from your Shopify visitors. They are silently breaking your conversion tracking, creating a growing blind spot in your revenue attribution that distorts every advertising decision you make.

Google Consent Mode v2 is now mandatory for EEA ad targeting and remarketing. Without it, you lose all conversion data from users who decline cookies. Here is how to implement it correctly on your Shopify store.

Your TikTok pixel says zero conversions but your Shopify dashboard shows real sales. This guide walks through every reason the TikTok pixel fails on Shopify and how server-side tracking with the Events API permanently fixes the problem.

Your Shopify conversion tracking is broken and your ad platforms are reporting wrong numbers. This guide walks you through exactly how to diagnose the issue, identify the root cause, and permanently fix it.

TikTok ads drive traffic but the pixel misses most conversions due to cross-device journeys and ad blockers. The Events API sends conversion data server-side so TikTok can actually see your sales.

Ad platforms routinely under-report conversions for Shopify stores, leading to inflated CPAs and misinformed budget decisions. Server-side tracking closes the data gap so you can scale the campaigns that actually drive revenue.

Google Analytics 4 often misses critical Shopify events due to ad blockers, browser restrictions, and checkout limitations. Learn how server-side tracking solves these gaps and delivers complete, reliable e-commerce data.

Meta Conversions API (CAPI) lets your Shopify store send purchase, add-to-cart, and other events directly from the server, closing the data gaps left by browser-only pixel tracking and dramatically improving ad optimization.

Client-side tracking is losing accuracy fast due to ad blockers, browser restrictions, and privacy regulations. Learn how server-side tracking works, how the two approaches compare, and why Shopify merchants need a hybrid strategy to reclaim lost conversion data.

Apple's iOS 14.5+ privacy changes gutted Shopify conversion tracking, leaving store owners flying blind on ad performance. Here's how server-side event forwarding restores the data you've been missing and brings your ROAS reporting back to reality.