Frequently asked questions

Question 1

What is server-side tracking?

Accepted Answer

Server-side tracking forwards conversion data from your server to ad platforms (GA4, Meta, TikTok, Snapchat, Pinterest, Reddit, Klaviyo, Criteo) using their official server APIs, instead of relying solely on browser-side pixels. This improves data accuracy with persistent IDs and click attribution.

Question 2

How is this different from the default Shopify pixel?

Accepted Answer

The default Shopify pixel runs in the browser and sends data directly to ad platforms, which can be affected by browser restrictions. Converlay collects events via Shopify's web pixel and forwards them server-to-server to all 8 supported platforms using their official APIs, with persistent client IDs, click attribution, and native Shopify cookie banner support for better matching.

Question 3

Do I need technical skills to set it up?

Accepted Answer

No. Install Converlay from the Shopify App Store, enter your platform credentials (like GA4 Measurement ID or Meta Pixel ID), and you're done. No code changes, no developers, no tag managers.

Question 4

Which ad platforms do you support?

Accepted Answer

Converlay supports 8 platforms: Google Analytics 4 (GA4), Meta (Facebook/Instagram), TikTok, Snapchat, Pinterest, Reddit, Klaviyo, and Criteo. All platforms use their official server-side APIs for maximum data accuracy.

Question 5

Do I need a custom cookie consent banner?

Accepted Answer

No. Converlay works natively with Shopify's built-in cookie banner via the Customer Privacy API. Consent signals are automatically mapped to Google Consent Mode v2 and included with every event. No third-party consent banner setup or maintenance is required.

Question 6

Will this slow down my store?

Accepted Answer

No. The Converlay pixel runs asynchronously in Shopify's sandboxed environment and forwards events to our server for processing. There's no impact on page load speed or storefront performance.

Question 7

Is Converlay GDPR and CCPA compliant?

Accepted Answer

Yes. Converlay respects customer consent choices and only tracks events that customers have consented to. We use first-party data only and don't share data with third parties.

Question 8

Can I use Converlay with my existing tracking setup?

Accepted Answer

Yes. Converlay works alongside your existing browser-side pixels. It adds server-side events to improve data accuracy without interfering with your current setup.

Question 9

What happens when I reach my order limit?

Accepted Answer

You'll receive a notification when you're approaching your limit. Orders continue to be tracked, but you'll need to upgrade your plan to maintain uninterrupted service for the next billing cycle.