Converlay Is Live on Product Hunt — Server-Side Tracking for Shopify
Today is a big day for us. Converlay is officially live on Product Hunt, and we'd love your support. But before you head over to upvote, let us tell you what we built and why.
The Problem We Set Out to Solve
If you run a Shopify store, you already know the pain. Ad blockers strip your Meta pixel. iOS 14+ limits cookie lifetimes to 7 days. Safari's ITP silently drops tracking data. The result? Your ad platforms see fewer conversions than actually happened, your ROAS looks worse than it is, and you end up cutting campaigns that were actually profitable.
Browser-side tracking is fundamentally broken. It relies on scripts running in the visitor's browser — the one place where privacy tools, browser restrictions, and network issues can all interfere. Every year the gap between real conversions and reported conversions gets wider.
What Converlay Does
Converlay forwards your Shopify store events directly to ad platforms and analytics tools via server-to-server connections. No browser scripts to block. No cookies to expire. No data loss from iOS restrictions.
When a customer completes a purchase, adds to cart, or starts checkout, Converlay captures that event on the server side and sends it to the platforms you use — with accurate attribution data, hashed PII for privacy compliance, and full consent mode support.
8 Platforms Supported at Launch
We're launching with support for the platforms that matter most to Shopify merchants:
- Google Analytics 4 (GA4) — Complete server-side event forwarding
- Meta (Facebook) Conversions API — Fix pixel data loss and improve match quality
- TikTok Events API — Accurate conversion data for TikTok ad optimization
- Snapchat Conversions API — Server-side event delivery for Snap ads
- Pinterest Conversions API — Reliable conversion tracking for Pinterest campaigns
- Reddit Conversions API — Server-side attribution for Reddit ads
- Klaviyo — Enhanced event data for email and SMS flows
- Criteo — Accurate retargeting data without browser-side dependencies
Built for How Tracking Works Today
Unlike apps that bolted on server-side features as an afterthought, Converlay was designed from day one as a server-side-first solution. That means:
- Google Consent Mode v2 — Native support, no manual setup
- Shopify's native cookie banner — Works out of the box
- First-party data collection — Reduces reliance on third-party cookies
- SHA-256 hashing — PII is hashed before it leaves your store
- Real-time dashboard — See exactly which events are being forwarded and where
Free Plan, 5 Minutes, No Code
We believe every Shopify merchant should have access to accurate tracking data. That's why Converlay has a free-forever plan — not a trial, not a teaser, a real plan you can use indefinitely.
Setup takes about 5 minutes. Install from the Shopify App Store, connect your platforms, and you're done. No code, no Google Tag Manager, no developer required.
Support Us on Product Hunt
We're a small team that cares deeply about building a tool that actually works. If Converlay sounds like something that could help your store — or if you just want to support an indie product — we'd really appreciate your upvote on Product Hunt.
And if you have questions, feedback, or feature requests, we're all ears. Drop us a comment on our Product Hunt page or reach out at support@converlay.com.
Thank you for being part of this launch. Let's fix tracking together.