ConverlayConverlay

Changelog

New updates and improvements to Converlay.

Roadmap

Where Converlay is headed. We ship continuously — here's what's coming next.

Now — building this

One-click destination connections

Connect Meta, TikTok, Pinterest, Klaviyo and more by signing in — no more copying API keys and pixel IDs by hand.

Refund-aware revenue

Refunds and cancellations flow through your numbers, so reported revenue reflects what you actually kept — not overstated gross.

Smarter conversion filtering

Subscription renewals, POS sales, draft orders, and test orders stop being sent to ad platforms as web conversions.

Live Meta match quality in your Health Score

See your real Meta Event Match Quality inside Converlay's Health Score, pulled live from Meta's Dataset Quality API.

Next — coming up

Accurate channel attribution

Organic search, organic social, and referral traffic get classified correctly instead of collapsing into (direct).

Full campaign tracking

Every UTM — including utm_id, utm_source_platform, and creative-format params — captured and attributed to the right campaign.

Match-quality monitoring & alerts

History for your match-quality scores, plus alerts when they drop, so you catch tracking breakage before it costs you.

Privacy-first by default

End-to-end Global Privacy Control support, with proof that opted-out shoppers are suppressed.

Exploring — on our radar

Ask Converlay

An AI companion that explains your metrics in plain language — ask why revenue moved and get a real answer.

More destinations

Continuously expanding the platforms Converlay sends conversions to.

Smarter campaign guidance

Actionable recommendations to improve how your campaigns perform.

Have a request? Tell us what you need

June 2026

18 new destinations — now 26 total

  • Google Ads, Microsoft Ads, LinkedIn Ads, and Amazon Ads integrations
  • Email & SMS destinations: Mailchimp, Omnisend, Attentive, and Postscript
  • Taboola, Triple Whale, and Northbeam integrations
  • Product analytics: Mixpanel, Amplitude, and PostHog
  • Data pipelines: Segment, RudderStack, server-side GTM, and Webhook
  • Now forwarding to 26 total destinations

February 2026

8 platform integrations & native cookie banner support

  • Snapchat Conversions API integration
  • Pinterest Conversions API integration
  • Reddit Conversions API integration
  • Klaviyo server-side integration
  • Criteo server-side integration
  • Native Shopify cookie banner support via Customer Privacy API
  • Google Consent Mode v2 signals included with every event
  • 8 total ad platform integrations

January 2026

Launch on the Shopify App Store

  • Server-side event forwarding for GA4, Meta CAPI, and TikTok Events API
  • One-click Shopify pixel installation
  • Event dashboard with delivery status
  • Free plan with 50 tracked orders/month