Shopify Tracking Changelog

New updates and improvements to Converlay.

Roadmap

Where Converlay is headed. We ship continuously — here's what's coming next.

Connect Meta, TikTok, Pinterest, Klaviyo and more by signing in — no more copying API keys and pixel IDs by hand.

Refunds and cancellations flow through your numbers, so reported revenue reflects what you actually kept — not overstated gross.

Subscription renewals, POS sales, draft orders, and test orders stop being sent to ad platforms as web conversions.

See your real Meta Event Match Quality inside Converlay's Health Score, pulled live from Meta's Dataset Quality API.

Organic search, organic social, and referral traffic get classified correctly instead of collapsing into (direct).

Every UTM — including utm_id, utm_source_platform, and creative-format params — captured and attributed to the right campaign.

History for your match-quality scores, plus alerts when they drop, so you catch tracking breakage before it costs you.

End-to-end Global Privacy Control support, with proof that opted-out shoppers are suppressed.

An MCP server so Claude, ChatGPT, or Cursor can read your tracking health and delivery data directly.

Continuously expanding the platforms Converlay sends conversions to.

Actionable recommendations to improve how your campaigns perform.

September 2026

North, an in-app AI assistant that answers questions about your tracking from your own shop data — on every paid plan
14-day free trial on Starter, Pro, and Scale
Events page redesigned around delivery: see whether each destination received an order, and why not
Customer Journey view: every touchpoint from first click to purchase, per order
Storefront compatibility scan: flags GA4, GTM, ad pixels, and consent banners that conflict with server-side tracking, with fix guidance

June 2026

February 2026

January 2026