Converlay Pricing Explained: Free Forever Server-Side Tracking for Shopify

If you've been shopping for a server-side tracking app for your Shopify store, you've probably noticed a pattern: most apps either charge $49–$199/month from day one, or offer a "free trial" that expires after 7–14 days. By the time you've finished configuring your pixels and verifying data, the trial is over and you're asked to pay before you've even seen real results.

Converlay does things differently. Our Free plan isn't a trial. It's a permanent, fully-featured tier that you can use for as long as you want. Here's exactly what that means and why we built it this way.

The Free Forever Plan: What You Actually Get

Let's be specific. Converlay's Free plan includes:

Up to 50 orders per month — tracked and forwarded to every platform you configure
All 8 ad platform integrations — Meta Conversions API, GA4 Measurement Protocol, TikTok Events API, Pinterest Conversions API, Snapchat, Reddit, Klaviyo, and Criteo
Full event tracking — page views, product views, add-to-carts, checkouts, and purchases
Click ID stitching — fbclid, gclid, ttclid, and other click identifiers are captured and forwarded for accurate attribution
Google Consent Mode v2 — full compliance support, identical to paid plans
Real-time event dashboard — see every event, every delivery status, every platform response
No credit card required — install from the Shopify App Store and start tracking immediately
No time limit — use it this month, next month, next year. It doesn't expire

Read that list again. There are no asterisks. No "basic" version with stripped-down features. The Free plan uses the same tracking infrastructure, the same data enrichment pipeline, and the same delivery APIs as every paid plan. The only difference is the order volume cap.

Why "Free Forever" Instead of a Free Trial?

We've seen how the free trial model plays out for Shopify merchants. You install an app, spend a few hours setting it up, wait for data to flow in, and just when you're starting to evaluate the results — the trial ends. You either pay immediately or lose everything you configured. That's not a real evaluation. That's a pressure tactic.

Our Free Forever plan exists because we believe in two things:

You should be able to verify that server-side tracking works before you pay for it. Not in 7 days. Not in 14 days. For as long as it takes you to be confident in the data.
Small stores shouldn't be priced out of accurate tracking. If you process fewer than 50 orders a month, you still deserve the same data quality as a store doing 10,000 orders. Ad platforms don't give you a discount on bad data because you're small.

If your store does fewer than 50 orders per month, you may never need to upgrade. And that's genuinely fine with us. We'd rather have you using Converlay — and recommending it to other merchants — than losing you because of an arbitrary paywall.

What Happens When You Grow Past 50 Orders?

When your store consistently exceeds 50 orders per month, you'll want to upgrade to keep tracking every conversion. Here's what the paid plans look like:

Starter — $39/month

Up to 1,000 orders per month
All platform integrations
Priority event processing
Email support
Everything in Free

Pro — $99/month (Most Popular)

Up to 5,000 orders per month
All platform integrations
Priority event processing
Priority support
Everything in Starter

Scale — $249/month

Up to 25,000 orders per month
All platform integrations
Dedicated event processing
Priority support
Everything in Pro

Every paid plan includes the same core features. We don't gate integrations, compliance tools, or dashboard features behind higher tiers. The only variable is order volume. Simple.

How Converlay Pricing Compares

Let's put this in context. Here's what server-side tracking typically costs on Shopify:

Manual implementation (developer + cloud hosting): $2,000–$10,000+ setup cost, plus ongoing server costs and maintenance. Requires technical expertise to maintain.
Most tracking apps: $49–$199/month starting price, often with limited platform support on lower tiers. Many charge extra for additional integrations.
Meta CAPI Gateway: Free from Meta, but only covers Facebook/Instagram. Doesn't help with GA4, TikTok, Pinterest, or any other platform.

Converlay's Free plan gives you more platform coverage than most paid alternatives. And when you do upgrade, $39/month for up to 1,000 orders across 8 platforms is significantly less than what you'd spend on a developer or on multiple single-platform solutions.

No Hidden Fees. No Surprises.

We want to be explicit about what you won't find in our pricing:

No setup fees — installation and configuration are included
No per-event charges — we track all event types (page views, add-to-carts, checkouts, purchases) within your order limit. We don't charge per event.
No platform surcharges — connect 1 platform or all 8. Same price.
No annual contracts — all plans are month-to-month. Cancel anytime from your Shopify admin.
No price negotiations — our pricing is public and the same for every merchant. We don't offer secret discounts or inflate prices to create room for "deals."

Why We Price Based on Orders, Not Events

Some tracking apps price based on events or "MTUs" (monthly tracked users). This creates unpredictable bills because a single visitor can generate dozens of events — page views, product views, add-to-carts — before making a purchase. A store doing 500 orders might generate 50,000+ events, leading to surprise bills that don't correlate with actual revenue.

We price based on orders because orders are the metric that matters to your business. You know how many orders you process. You can predict your costs. A store doing 800 orders/month pays $39/month on the Starter plan — period. No surprises.

Getting Started Is Free and Takes 5 Minutes

Here's what the setup process actually looks like:

Install Converlay from the Shopify App Store (no credit card needed)
Connect your ad platforms — paste your pixel IDs, API keys, or access tokens
Converlay installs the tracking pixel automatically via Shopify's Web Pixels API
Events start flowing — check your real-time dashboard to verify delivery

That's it. No developer needed. No code to write. No DNS changes. No GTM containers to configure. Most merchants are fully set up and tracking within 5 minutes of installation.

The Bottom Line

Server-side tracking shouldn't be a luxury reserved for stores with big budgets. Every Shopify merchant deserves accurate conversion data, proper attribution, and compliance with privacy regulations — regardless of store size.

That's why Converlay's Free plan exists. Not as a bait-and-switch trial, but as a permanent option for merchants who want professional-grade tracking without the professional-grade price tag.

Start tracking for free today. Install Converlay from the Shopify App Store, connect your platforms, and see the difference server-side tracking makes — on your timeline, with zero financial risk.