Connect Destinations
Converlay forwards your storefront events server-to-server to each connected platform. This page explains where to find the credentials for each destination and how to configure them in Converlay.
Setup location
All destination configuration happens in the Converlay app under Setup in your Shopify admin.
Google Analytics 4 (GA4)
Credentials needed
| Field | Where to find it |
|---|---|
| Measurement ID | GA4 → Admin → Data Streams → your web stream. Starts with G- |
| API Secret | GA4 → Admin → Data Streams → Measurement Protocol API secrets. Click Create |
Meta (Facebook / Instagram)
Credentials needed
| Field | Where to find it |
|---|---|
| Pixel ID | Meta Events Manager → select your pixel → Settings. Numeric ID |
| Conversions API Access Token | Events Manager → Settings → Conversions API → Generate access token |
Enhanced matching
Converlay automatically sends hashed email, phone, and address data with every event for improved match rates. No additional configuration needed.
TikTok
Credentials needed
| Field | Where to find it |
|---|---|
| Pixel ID | TikTok Events Manager → Manage → your pixel |
| Access Token | TikTok Events Manager → Settings → Generate access token |
Snapchat
Credentials needed
| Field | Where to find it |
|---|---|
| Pixel ID | Snapchat Ads Manager → Events Manager → your pixel |
| Conversions API Token | Snapchat Ads Manager → Events Manager → CAPI setup |
Credentials needed
| Field | Where to find it |
|---|---|
| Ad Account ID | Pinterest Ads → Ads overview → account dropdown |
| Conversions API Token | Pinterest Business → Conversions → API for Conversions setup |
Credentials needed
| Field | Where to find it |
|---|---|
| Pixel ID | Reddit Ads → Events Manager → your pixel |
| Conversions API Token | Reddit Ads → Events Manager → Conversions API |
Klaviyo
Credentials needed
| Field | Where to find it |
|---|---|
| API Key (Private) | Klaviyo → Settings → Account → API keys |
Criteo
Credentials needed
| Field | Where to find it |
|---|---|
| Partner ID | Criteo Management Center → Setup → Partner ID |