Send Shopify events to Google Analytics 4 server-side
Converlay forwards purchases, checkouts, and storefront events from your Shopify store to Google Analytics 4 server-to-server — past ad blockers and iOS restrictions, with consent-aware delivery.
Why connect Google Analytics 4?
GA4 is where most merchants judge everything else, so gaps there distort every decision downstream. Server-side delivery recovers the sessions and purchases that ad blockers and browser privacy features strip from tags, making GA4's e-commerce and attribution reports reflect what actually happened.
How it works
- 1
Install Converlay
One-click install from the Shopify App Store. No GTM container, no theme edits.
- 2
Connect Google Analytics 4
Paste your Google Analytics 4 credentials in the Converlay dashboard — it takes about two minutes.
- 3
Watch events flow
Purchases and storefront events arrive in Google Analytics 4 server-side, and you can verify each one in the live event log.
What you get
Ad-blocker-proof delivery
Events travel server-to-server, so ad blockers and browser privacy features can't drop them.
Consent-aware by default
Shopify Customer Privacy API choices are respected on every event — no extra banner setup.
Live event log
See every delivered event in real time, so you never wonder whether tracking works.
Complete reporting data
Recover the sessions and purchases client-side scripts lose, so reports reflect reality.
Setup & resources
Frequently asked questions
Do I need code or GTM to connect Google Analytics 4?
No. Install Converlay from the Shopify App Store, paste your Google Analytics 4 credentials, and events start flowing — no theme edits or GTM container required.
Is the Google Analytics 4 integration consent-aware?
Yes. Converlay reads Shopify's Customer Privacy API and only forwards events to Google Analytics 4 in line with each visitor's consent choices.
How much does it cost to send Shopify events to Google Analytics 4?
Converlay has a free plan with one destination and up to 50 tracked orders per month — enough to verify Google Analytics 4 tracking end-to-end before you pay. Paid plans add more destinations and volume.