ConverlayConverlay

Connect Destinations

Converlay forwards your storefront events server-to-server to each connected platform. This page explains where to find the credentials for each destination and how to configure them in Converlay.

Setup location

All destination configuration happens in the Converlay app under Setup in your Shopify admin.

All supported destinations

Converlay forwards events to 26 destinations, all using their official server-side APIs. Detailed setup steps for the most common destinations are below.

Analytics

  • Google Analytics 4
  • Server-side GTM
  • Segment
  • RudderStack
  • Mixpanel
  • Amplitude
  • PostHog
  • Webhook

Advertising

  • Meta (Facebook / Instagram)
  • TikTok
  • Google Ads
  • Microsoft Ads
  • LinkedIn Ads
  • Amazon Ads
  • Snapchat
  • Pinterest
  • Reddit Ads
  • Criteo
  • Taboola
  • Triple Whale
  • Northbeam
  • Klaviyo
  • Mailchimp
  • Omnisend
  • Attentive
  • Postscript

Google Analytics 4 (GA4)

Credentials needed

FieldWhere to find it
Measurement IDGA4 → Admin → Data Streams → your web stream. Starts with G-
API SecretGA4 → Admin → Data Streams → Measurement Protocol API secrets. Click Create

Meta (Facebook / Instagram)

Credentials needed

FieldWhere to find it
Pixel IDMeta Events Manager → select your pixel → Settings. Numeric ID
Conversions API Access TokenEvents Manager → Settings → Conversions API → Generate access token

Enhanced matching

Converlay automatically sends hashed email, phone, and address data with every event for improved match rates. No additional configuration needed.

TikTok

Credentials needed

FieldWhere to find it
Pixel IDTikTok Events Manager → Manage → your pixel
Access TokenTikTok Events Manager → Settings → Generate access token

Snapchat

Credentials needed

FieldWhere to find it
Pixel IDSnapchat Ads Manager → Events Manager → your pixel
Conversions API TokenSnapchat Ads Manager → Events Manager → CAPI setup

Pinterest

Credentials needed

FieldWhere to find it
Ad Account IDPinterest Ads → Ads overview → account dropdown
Conversions API TokenPinterest Business → Conversions → API for Conversions setup

Reddit

Credentials needed

FieldWhere to find it
Pixel IDReddit Ads → Events Manager → your pixel
Conversions API TokenReddit Ads → Events Manager → Conversions API

Klaviyo

Credentials needed

FieldWhere to find it
API Key (Private)Klaviyo → Settings → Account → API keys

Criteo

Credentials needed

FieldWhere to find it
Partner IDCriteo Management Center → Setup → Partner ID
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