Send Shopify events to Mailchimp server-side
Converlay forwards purchases, checkouts, and storefront events from your Shopify store to Mailchimp server-to-server — past ad blockers and iOS restrictions, with consent-aware delivery.
Why connect Mailchimp?
Mailchimp automations and e-commerce reports rely on order data arriving consistently. Server-side events keep purchase-triggered journeys and segment conditions working even when browser scripts are blocked.
How it works
- 1
Install Converlay
One-click install from the Shopify App Store. No GTM container, no theme edits.
- 2
Connect Mailchimp
Paste your Mailchimp credentials in the Converlay dashboard — it takes about two minutes.
- 3
Watch events flow
Purchases and storefront events arrive in Mailchimp server-side, and you can verify each one in the live event log.
What you get
Ad-blocker-proof delivery
Events travel server-to-server, so ad blockers and browser privacy features can't drop them.
Consent-aware by default
Shopify Customer Privacy API choices are respected on every event — no extra banner setup.
Live event log
See every delivered event in real time, so you never wonder whether tracking works.
Cleaner flows and segments
Reliable purchase and cart events keep your automations and segments firing on complete data.
Setup & resources
Frequently asked questions
Do I need code or GTM to connect Mailchimp?
No. Install Converlay from the Shopify App Store, paste your Mailchimp credentials, and events start flowing — no theme edits or GTM container required.
Is the Mailchimp integration consent-aware?
Yes. Converlay reads Shopify's Customer Privacy API and only forwards events to Mailchimp in line with each visitor's consent choices.
How much does it cost to send Shopify events to Mailchimp?
Converlay has a free plan with one destination and up to 50 tracked orders per month — enough to verify Mailchimp tracking end-to-end before you pay. Paid plans add more destinations and volume.