Send Shopify events to Server-side GTM server-side
Converlay forwards purchases, checkouts, and storefront events from your Shopify store to Server-side GTM server-to-server — past ad blockers and iOS restrictions, with consent-aware delivery.
Why connect Server-side GTM?
A server-side GTM container gives you one controlled pipeline to fan events out to any tag vendor. Converlay feeds it clean, consent-aware Shopify events so your whole downstream stack inherits reliable data.
How it works
- 1
Install Converlay
One-click install from the Shopify App Store. No GTM container, no theme edits.
- 2
Connect Server-side GTM
Paste your Server-side GTM credentials in the Converlay dashboard — it takes about two minutes.
- 3
Watch events flow
Purchases and storefront events arrive in Server-side GTM server-side, and you can verify each one in the live event log.
What you get
Ad-blocker-proof delivery
Events travel server-to-server, so ad blockers and browser privacy features can't drop them.
Consent-aware by default
Shopify Customer Privacy API choices are respected on every event — no extra banner setup.
Live event log
See every delivered event in real time, so you never wonder whether tracking works.
Your pipeline, your rules
Route clean Shopify events into your own stack and fan them out wherever you need.
Setup & resources
Frequently asked questions
Do I need code or GTM to connect Server-side GTM?
No. Install Converlay from the Shopify App Store, paste your Server-side GTM credentials, and events start flowing — no theme edits or GTM container required.
Is the Server-side GTM integration consent-aware?
Yes. Converlay reads Shopify's Customer Privacy API and only forwards events to Server-side GTM in line with each visitor's consent choices.
How much does it cost to send Shopify events to Server-side GTM?
Converlay has a free plan with one destination and up to 50 tracked orders per month — enough to verify Server-side GTM tracking end-to-end before you pay. Paid plans add more destinations and volume.