North, the in-app assistant

North answers questions about your tracking from your own shop data, compares you to similar stores, and can hand the conversation to a human. Available on every paid plan.

What North knows

Every reply is grounded in a snapshot of your shop that is refreshed on each message:

• Your plan, trial status and order usage for the current cycle
• Delivery per destination over the last 7 days — sent, skipped and failed, with the reason
• Consent breakdown over the last 30 days (analytics and marketing granted or denied)
• Benchmarks from Shopify stores with similar order volume, when at least five exist
• Nothing else — North does not browse the web and has no memory of previous conversations

What you can ask

• "Why did TikTok deliveries drop this week?"
• "Is my consent rate normal for a store my size?"
• "Which destination is losing the most purchases, and why?"
• "Am I close to my order limit?"

Actions North can take

North has exactly two tools. Both render a card in the chat so you can see what happened.

• Show benchmarks — compares your consent rate and delivery to the cohort average. Unavailable when fewer than five similar stores exist, and North says so.
• File a support ticket — sends the conversation and your question to the Converlay team and confirms the ticket in the chat. A human replies by email.

Plans and message caps

North is included on every paid plan and during the free trial. Each plan has a monthly cap on the messages you send, so the cost of the assistant is bounded by the plan price:

The counter resets at the start of each billing cycle. When under 20% remains, the remaining count appears next to the composer.

Limits and privacy

• Read-only. North cannot change destinations, settings, or stored events.
• Your shop only. Every request is scoped to the authenticated shop. Benchmarks are cohort averages and never expose another store.
• Short answers. Replies are one to four sentences and use only bold and italic for emphasis.
• Model. North runs on Claude via the Anthropic API. Your shop snapshot is sent only as context for your own question.