Send Shopify events to Amazon Ads server-side
Converlay forwards purchases, checkouts, and storefront events from your Shopify store to Amazon Ads server-to-server — past ad blockers and iOS restrictions, with consent-aware delivery.
Why connect Amazon Ads?
Amazon Ads lets Shopify merchants run Sponsored Display and DSP campaigns beyond the marketplace. Server-side events give Amazon's optimization the off-Amazon purchase signals it can't otherwise see reliably.
How it works
- 1
Install Converlay
One-click install from the Shopify App Store. No GTM container, no theme edits.
- 2
Connect Amazon Ads
Paste your Amazon Ads credentials in the Converlay dashboard — it takes about two minutes.
- 3
Watch events flow
Purchases and storefront events arrive in Amazon Ads server-side, and you can verify each one in the live event log.
What you get
Ad-blocker-proof delivery
Events travel server-to-server, so ad blockers and browser privacy features can't drop them.
Consent-aware by default
Shopify Customer Privacy API choices are respected on every event — no extra banner setup.
Live event log
See every delivered event in real time, so you never wonder whether tracking works.
Better match rates, better ROAS
Server-side events with persistent IDs and click attribution improve matching, optimization, and reported ROAS.
Setup & resources
Frequently asked questions
Do I need code or GTM to connect Amazon Ads?
No. Install Converlay from the Shopify App Store, paste your Amazon Ads credentials, and events start flowing — no theme edits or GTM container required.
Is the Amazon Ads integration consent-aware?
Yes. Converlay reads Shopify's Customer Privacy API and only forwards events to Amazon Ads in line with each visitor's consent choices.
How much does it cost to send Shopify events to Amazon Ads?
Converlay has a free plan with one destination and up to 50 tracked orders per month — enough to verify Amazon Ads tracking end-to-end before you pay. Paid plans add more destinations and volume.