Send Shopify events to Microsoft Ads server-side
Converlay forwards purchases, checkouts, and storefront events from your Shopify store to Microsoft Ads server-to-server — past ad blockers and iOS restrictions, with consent-aware delivery.
Why connect Microsoft Ads?
Microsoft Ads reaches shoppers on Bing and the Microsoft Audience Network, often at lower CPCs than Google. Server-side conversion tracking makes sure this smaller-volume channel gets judged on real results, not just the conversions that survive browser tracking.
How it works
- 1
Install Converlay
One-click install from the Shopify App Store. No GTM container, no theme edits.
- 2
Connect Microsoft Ads
Paste your Microsoft Ads credentials in the Converlay dashboard — it takes about two minutes.
- 3
Watch events flow
Purchases and storefront events arrive in Microsoft Ads server-side, and you can verify each one in the live event log.
What you get
Ad-blocker-proof delivery
Events travel server-to-server, so ad blockers and browser privacy features can't drop them.
Consent-aware by default
Shopify Customer Privacy API choices are respected on every event — no extra banner setup.
Live event log
See every delivered event in real time, so you never wonder whether tracking works.
Better match rates, better ROAS
Server-side events with persistent IDs and click attribution improve matching, optimization, and reported ROAS.
Setup & resources
Frequently asked questions
Do I need code or GTM to connect Microsoft Ads?
No. Install Converlay from the Shopify App Store, paste your Microsoft Ads credentials, and events start flowing — no theme edits or GTM container required.
Is the Microsoft Ads integration consent-aware?
Yes. Converlay reads Shopify's Customer Privacy API and only forwards events to Microsoft Ads in line with each visitor's consent choices.
How much does it cost to send Shopify events to Microsoft Ads?
Converlay has a free plan with one destination and up to 50 tracked orders per month — enough to verify Microsoft Ads tracking end-to-end before you pay. Paid plans add more destinations and volume.