Send Shopify events to TikTok server-side
Converlay forwards purchases, checkouts, and storefront events from your Shopify store to TikTok through the official TikTok Events API — past ad blockers and iOS restrictions, with consent-aware delivery.
Why connect TikTok?
TikTok's ad delivery learns from conversion events, and its browser pixel is hit especially hard by in-app browsers and blockers. Server-side delivery through the Events API keeps campaign optimization fed with the purchases your pixel misses.
How it works
- 1
Install Converlay
One-click install from the Shopify App Store. No GTM container, no theme edits.
- 2
Connect TikTok
Paste your TikTok credentials in the Converlay dashboard — it takes about two minutes.
- 3
Watch events flow
Purchases and storefront events arrive in TikTok server-side, and you can verify each one in the live event log.
What you get
Ad-blocker-proof delivery
Events travel server-to-server, so ad blockers and browser privacy features can't drop them.
Consent-aware by default
Shopify Customer Privacy API choices are respected on every event — no extra banner setup.
Live event log
See every delivered event in real time, so you never wonder whether tracking works.
Better match rates, better ROAS
Server-side events with persistent IDs and click attribution improve matching, optimization, and reported ROAS.
Setup & resources
Frequently asked questions
Do I need code or GTM to connect TikTok?
No. Install Converlay from the Shopify App Store, paste your TikTok credentials, and events start flowing — no theme edits or GTM container required.
Is the TikTok integration consent-aware?
Yes. Converlay reads Shopify's Customer Privacy API and only forwards events to TikTok in line with each visitor's consent choices.
How much does it cost to send Shopify events to TikTok?
Converlay has a free plan with one destination and up to 50 tracked orders per month — enough to verify TikTok tracking end-to-end before you pay. Paid plans add more destinations and volume.