Send Shopify events to Meta server-side
Converlay forwards purchases, checkouts, and storefront events from your Shopify store to Meta through the official Meta Conversions API — past ad blockers and iOS restrictions, with consent-aware delivery.
Why connect Meta?
Meta powers Facebook and Instagram ads, and its algorithm optimizes on the purchase signals it receives. Browser pixels routinely lose those signals to ad blockers and iOS privacy prompts — sending them through the Conversions API keeps your custom audiences and campaign optimization working on complete data.
How it works
- 1
Install Converlay
One-click install from the Shopify App Store. No GTM container, no theme edits.
- 2
Connect Meta
Paste your Meta credentials in the Converlay dashboard — it takes about two minutes.
- 3
Watch events flow
Purchases and storefront events arrive in Meta server-side, and you can verify each one in the live event log.
What you get
Ad-blocker-proof delivery
Events travel server-to-server, so ad blockers and browser privacy features can't drop them.
Consent-aware by default
Shopify Customer Privacy API choices are respected on every event — no extra banner setup.
Live event log
See every delivered event in real time, so you never wonder whether tracking works.
Better match rates, better ROAS
Server-side events with persistent IDs and click attribution improve matching, optimization, and reported ROAS.
Setup & resources
Frequently asked questions
Do I need code or GTM to connect Meta?
No. Install Converlay from the Shopify App Store, paste your Meta credentials, and events start flowing — no theme edits or GTM container required.
Is the Meta integration consent-aware?
Yes. Converlay reads Shopify's Customer Privacy API and only forwards events to Meta in line with each visitor's consent choices.
How much does it cost to send Shopify events to Meta?
Converlay has a free plan with one destination and up to 50 tracked orders per month — enough to verify Meta tracking end-to-end before you pay. Paid plans add more destinations and volume.