Send Shopify events to Google Ads server-side
Converlay forwards purchases, checkouts, and storefront events from your Shopify store to Google Ads server-to-server — past ad blockers and iOS restrictions, with consent-aware delivery.
Why connect Google Ads?
Google Ads bidding strategies like target ROAS depend on accurate conversion counts. When browser tags get blocked, Smart Bidding optimizes on partial data — server-side purchase events restore the full picture so automated bidding spends where it actually converts.
How it works
- 1
Install Converlay
One-click install from the Shopify App Store. No GTM container, no theme edits.
- 2
Connect Google Ads
Paste your Google Ads credentials in the Converlay dashboard — it takes about two minutes.
- 3
Watch events flow
Purchases and storefront events arrive in Google Ads server-side, and you can verify each one in the live event log.
What you get
Ad-blocker-proof delivery
Events travel server-to-server, so ad blockers and browser privacy features can't drop them.
Consent-aware by default
Shopify Customer Privacy API choices are respected on every event — no extra banner setup.
Live event log
See every delivered event in real time, so you never wonder whether tracking works.
Better match rates, better ROAS
Server-side events with persistent IDs and click attribution improve matching, optimization, and reported ROAS.
Setup & resources
Frequently asked questions
Do I need code or GTM to connect Google Ads?
No. Install Converlay from the Shopify App Store, paste your Google Ads credentials, and events start flowing — no theme edits or GTM container required.
Is the Google Ads integration consent-aware?
Yes. Converlay reads Shopify's Customer Privacy API and only forwards events to Google Ads in line with each visitor's consent choices.
How much does it cost to send Shopify events to Google Ads?
Converlay has a free plan with one destination and up to 50 tracked orders per month — enough to verify Google Ads tracking end-to-end before you pay. Paid plans add more destinations and volume.