Send Shopify events to Criteo server-side
Converlay forwards purchases, checkouts, and storefront events from your Shopify store to Criteo server-to-server — past ad blockers and iOS restrictions, with consent-aware delivery.
Why connect Criteo?
Criteo's retargeting engine lives and dies by the quality of its purchase and product-view feed. Server-side events keep its recommendations and bid decisions running on complete catalog interactions instead of what survives the browser.
How it works
- 1
Install Converlay
One-click install from the Shopify App Store. No GTM container, no theme edits.
- 2
Connect Criteo
Paste your Criteo credentials in the Converlay dashboard — it takes about two minutes.
- 3
Watch events flow
Purchases and storefront events arrive in Criteo server-side, and you can verify each one in the live event log.
What you get
Ad-blocker-proof delivery
Events travel server-to-server, so ad blockers and browser privacy features can't drop them.
Consent-aware by default
Shopify Customer Privacy API choices are respected on every event — no extra banner setup.
Live event log
See every delivered event in real time, so you never wonder whether tracking works.
Better match rates, better ROAS
Server-side events with persistent IDs and click attribution improve matching, optimization, and reported ROAS.
Setup & resources
Frequently asked questions
Do I need code or GTM to connect Criteo?
No. Install Converlay from the Shopify App Store, paste your Criteo credentials, and events start flowing — no theme edits or GTM container required.
Is the Criteo integration consent-aware?
Yes. Converlay reads Shopify's Customer Privacy API and only forwards events to Criteo in line with each visitor's consent choices.
How much does it cost to send Shopify events to Criteo?
Converlay has a free plan with one destination and up to 50 tracked orders per month — enough to verify Criteo tracking end-to-end before you pay. Paid plans add more destinations and volume.