Send Shopify events to Taboola server-side
Converlay forwards purchases, checkouts, and storefront events from your Shopify store to Taboola server-to-server — past ad blockers and iOS restrictions, with consent-aware delivery.
Why connect Taboola?
Taboola drives discovery traffic from native placements across premium publishers. Because that traffic often converts later and on other devices, reliable server-side purchase events are what make its campaign reporting trustworthy.
How it works
- 1
Install Converlay
One-click install from the Shopify App Store. No GTM container, no theme edits.
- 2
Connect Taboola
Paste your Taboola credentials in the Converlay dashboard — it takes about two minutes.
- 3
Watch events flow
Purchases and storefront events arrive in Taboola server-side, and you can verify each one in the live event log.
What you get
Ad-blocker-proof delivery
Events travel server-to-server, so ad blockers and browser privacy features can't drop them.
Consent-aware by default
Shopify Customer Privacy API choices are respected on every event — no extra banner setup.
Live event log
See every delivered event in real time, so you never wonder whether tracking works.
Better match rates, better ROAS
Server-side events with persistent IDs and click attribution improve matching, optimization, and reported ROAS.
Setup & resources
Frequently asked questions
Do I need code or GTM to connect Taboola?
No. Install Converlay from the Shopify App Store, paste your Taboola credentials, and events start flowing — no theme edits or GTM container required.
Is the Taboola integration consent-aware?
Yes. Converlay reads Shopify's Customer Privacy API and only forwards events to Taboola in line with each visitor's consent choices.
How much does it cost to send Shopify events to Taboola?
Converlay has a free plan with one destination and up to 50 tracked orders per month — enough to verify Taboola tracking end-to-end before you pay. Paid plans add more destinations and volume.